Trek Sells Bike-Sharing Business

          Trek Transfers BCycle Bike-Sharing Service to BTS

　　Trek Bicycle Corporation has officially announced the transfer of its popular BCycle bike-sharing service to Bicycle Transit Systems(BTS)for operations.BTS is a well-regarded

bike-sharing system operator in major cities such as Los Angeles,Philadelphia,and Las Vegas,and the acquisition is expected to be completed next month.

       BTS Expands Bike-Sharing Support to 24 U.S. Cities

　　In addition to operating systems in major cities,BTS also provides customer service centers for an additional 24 cities across the U.S.Notably,Trek’s connection with BTS dates back to 2016,when Trek made a strategic investment in BTS,laying a solid foundation for their close collaboration.

       BTS to Manage Over 10 BCycle Systems and Expand to 15 New Communities

　　As the transaction progresses,BTS will take over the management of over 10 bike-sharing systems currently operated by BCycle,covering areas such as Santa Barbara and Santa Cruz in California,Madison in Wisconsin,and Boulder in Colorado.Furthermore,BTS plans to expand its service area,offering bike rentals,docking station placements,and technical support to 15 additional communities,including Indianapolis,Salt Lake City,Cincinnati,and Milwaukee.

      BTS Founder Highlights Benefits of Acquisition for Cyclist Experience

　　Alison Cohen,founder and chair of BTS,expressed optimism about the acquisition,stating,“Through this integration,we will gain greater operational flexibility and deeper oversight of our full-service chain,enabling us to respond more quickly and design real-time solutions to address the pressing needs of modern cities regarding equity,safety,and climate change.More importantly,this initiative will allow us to focus on our core mission—to create an unparalleled experience for cyclists and to promote bike-sharing as a popular mode of transportation in every city we serve.”

　　As part of this transaction,BCycle’s current executive director,Brian Conger,will join BTS's senior management team as Chief Business Officer.

　　Trek President John Burke praised BCycle's past achievements,noting,“Since its inception in 2008,BCycle has successfully helped millions of people replace car travel with more environmentally friendly biking,contributing positively to mitigating climate change.We are pleased to see BTS take the baton and continue to promote the flourishing of bike-sharing,bringing more positive impact for our planet and future.”